Web Design & Digital Strategy

We managed to achieve a simple-to-use functionality so all parts were user friendly and this is important as when trying to get to the products they required. Launch site

In 2012, we were approached by D Furniture Store with the task of improving their online identity and encouraging footfall to their retail store. It was our job to create them a brand and an identity within the furniture industry.

With a significant number of competitors in the in industry who offered comparable products we had to ensure that we made them stand out through creating a very unique experience for customers. We presented a professional, clean and organized website where customers could easily find what they were looking for.D Furniture Stores main products were being targeted towards the general public it was essential that both the website and the retail store had an inviting appearance. The retail store was uniquely designed to provide customers with inspiration for their own homes and the website again similar in appearance.

We managed to achieve a simple-to-use functionality so all parts were user friendly and this is important as we found much of the competition had too many categories and this frustrated customers when trying to get to the products they required.Once the website and retail store were looking great we then set about marketing the website through SEO and other online and offline tactics in order to increase traffic to the website and increase footfall to the store.

WHAT WE DID

DOMAIN NAME

We consulted in the acquisition of the domain name

 

Website Design & E-commerce Development

Website design and e commerce development on the Magento Platform

 

Order Management Software and Stock Control

Streamlined day to day running of the business by implementing an order management software and stock control system

 

WowCHER & MIGHTY DEALS

Running promotion campaigns with Wowcher and Mightdeals.

 

LOCAL BRAND AWARENESS

Local brand awareness with full page newspaper adverts e.g. Lancashire Telegraph, The Citizen, Asian Image

 

CONTENT STRRATEGY LIASING

Content strategy liaising with industry leading interior bloggers

Ebay Shop Development

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SEO

SEO for both geographical and non geographical generic competitive searches e.g. high gloss furniture, gloss furniture, furniture store Blackburn

 

Google Shopping Product PPC campaigns

Content strategy liaising with industry leading interior bloggers

 

 

Google ADWORDS CAMPAIGNS

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BRAND AWARENESS

Brand awareness through industry leading websites e.g. House to Home, Period Living, Real Homes Magazine

RESULTS

Overall traffic and visibility increased by 200%

Sales increase via promotion based websites

Local brand high street awareness increased