Social Media, PR & Web Re-design

Re-designed and launched a new website for Royal Nawaab with a vastly improved customer journey for each of the branches, together with an interactive blog platform and recipe submission. Launch site

Operating with a keen intent on retaining the highest possible standards is central to the business model of Royal Nawaab Restaurant. This made it imperative that we present Royal Nawaab in a justifiably high regard online as they continue to wow the thousands of diners that walk through their front doors every week.

As an established name in the Manchester culinary scene, our role was to further integrate Royal Nawaab into the psyche of people from the North West and further afield and constantly remind diners of the wonderful food available. We did this by creating an active and buzzing social media scene for food lovers to share their experiences and offer opportunities beyond the realms of the culinary.We partnered with event organisers to offer fans of Royal Nawaab Restaurant tickets to upcoming concerts and events. This helped establish Royal Nawaab as a vital cog in the busy, buzzing South Manchester community.
A year into the SEO and Marketing project, Royal Nawaab tasked us with designing a fresh new website that was fully compliant with all SEO techniques and changes that occurred in the busy 2013. We set about designing and developing an intuitive design that worked across all platforms and was simpler to use.We also adapted the community to this new website, incorporating sections of the website where fans of the restaurant could post their own recipes for other visitors to view.Due to the successful Manchester branch, Royal Nawaab have now branched out to the culinary scene further South opening its doors to the London diners on June 17th 2014. This has already proven to be a massive success hosting a full restaurant each night.

WHAT WE DID

SEO

SEO for both geographical and non geographical generic competitive searches e.g. Indian restaurant Manchester, halal restaurant

 

CONTENT STRATEGY

Content strategy liaising with industry leading bloggers and recipe enthusiasts

 

ONLINE Advertising

Online banner advertising on local hospitality websites generating valuable leads for banqueting suite and brand awareness e.g. Visit Manchester, Restaurants of Manchester

 

SOCIAL MEDIA ENGAGEMENT

Enhance social media engagement via competition ideas and social media content strategy

RE-DESIGN WEBSITE

Recently re-designed and launched a new website for Royal Nawaab with a vastly improved customer journey for each of the branches, together with an interactive blog platform and recipe submission.

 

BRAND REPUTATION MANAGEMENT

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PR MANAGEMENT

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RESULTS

Bounce Rate Down 14.34% in 12 Months

Page Views Up 179% in 12 Months.

Facebook audience has increased by 400% with significant brand engagement

Successfully promote events and PR