Sometimes, there’s a piece of news that gets everyone in the digital world talking. When this happens, you know it’s something to do with Google.


The Statement


This is being called “Mobilegeddon” for a reason. Google recently announced: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Usually, Google doesn’t make announcements when there are changes to the algorithms. They especially don’t use phrases such as “significant impact” unless they mean it. With this big change, they even added a date. So what does all this actually mean?


If You’re Not Mobile-Friendly, You’re In Trouble


Google is encouraging everyone to adapt their websites to mobile by April 21st. They have revealed that mobile friendly sites will be rewarded with higher rankings in mobile search. But if your site isn’t mobile-friendly by this time, you could experience a huge drop in mobile search rankings.

In the digital industry, we’ve known for some time that Google was going to make a big push for mobile. All the experts predicted it as a trend for this year. But now we know it’s serious. Google has even added the label “mobile-friendly” to sites that come up in mobile search results. Websites without a mobile-friendly site have already been sent warnings through Google Webmaster Tools. This will mean some big changes for websites across the globe.

Take AutoTrader for example. They’re facing huge issues at the moment because they rely on separate mobile and desktop dedicated sites, rather than one responsive site. This means they could disappear from page one of Google altogether.

If you click on the image below you’ll see the words “mobile-friendly” by the search results.


mobile friendly results


What Happens Now


Mobile-friendly sites will soon become the norm. Once people realise this will seriously affect their search rankings, businesses will do everything they can to stay relevant in mobile searches. Once this has passed, it’ll then be about which websites give users the best experience on mobile.

What’s important to note is that this doesn’t determine how mobile-friendly your whole site it. It is determined by page. So if your home page is mobile-friendly, that’s great. But if other pages on your website aren’t optimised, there could be a problem.


So Let’s Ask The Question – Is My Site Mobile-Friendly?


Luckily for us, Google have launched a tool that tests if your site is mobile-friendly or note. Go to it by clicking here. Put your URL into the bar provided, hit analyse. Hopefully you’ll get the message that we did which you can see below. This is for our home page. Just click on the image to make it bigger.


mobile friendly


If not, it’s time to make your website mobile-friendly right now. Google has spoken.


 Do you need to make your website mobile-friendly? We have a team of skilled and dedicated developers ready to get the job done. Just email us at or tweet us @silvereggmedia


Image Source: Chukcha /