Mobile phones have become essential parts of our lives. They can be used to call our friends and family. They can use GPS to show you the nearest restaurants and facilities. They can provide countless hours of website surfing, music streaming and immediate access to your social media.

Siri and Cortana are our new best friends for scheduling our lives. Many people would claim they cannot live without their phone!

Mobile browsing is on a high

Google understands the importance of mobile devices and is applying changes to ensure internet users are receiving relevant searches. On their official blog, Google claims they have adapted their algorithms to appreciate searches from mobile devices.

This is a worldwide update

Google has given a deadline of 21 April for all websites and blogs to make their sites mobile friendly.

What does this all mean for your website?

If your blog or website is not mobile-friendly by 21 April it means you will not receive high rankings in search engines. Sites that are mobile-optimised will be considered by Google as more relevant for mobile searchers because of their easier accessibility compared to websites that are awkward for mobile users to navigate.

Google is improving the chances of better traffic for sites that are mobile-optimized.

How can you make sure your website is mobile friendly?

There are easy ways to check if your site is prepared for the new changes. Google Developers have an online tool, aptly called the Mobile-Friendly Test. Input your website URL and the programme will analyse it to see if it’s suitable for mobile users.

An easier method of checking if your website is mobile friendly is by simply accessing your site on a mobile device. If the website design looks exactly as it does on a PC then it’s not ‘mobile friendly.’

To be mobile friendly, the design of the website alters and adapts to respond to the smaller screen. The design offers easier accessibility for users visiting the site via a tablet or mobile. Websites that adjust to receive mobile visitors are known as ‘responsive’ themes.

If your website is responsive then you have nothing to worry about

However if your site is not mobile friendly, it is important you make the changes. Blogs on Blogger and WordPress tend to respond naturally to mobiles because they have a responsive template.

If your business is reliant on website visits and SEO, it is crucial you take time to make the necessary changes to your website. If you don’t, Google will not consider your site as relevant for searchers and you will see your site dwindle further back into the search pages.

Get your website mobile-optimised

Are you worried about how these new changes will affect your website? Worried that your rankings and traffic will be affected? Get in touch with us today by giving us an email at hello@silvereggmedia.co.uk or tweeting us @silvereggmedia