In May 2015 it was revealed that more searches were conducted on mobile devices than computers, as mobile devices have become more accessible to browse the internet whilst commuting. Siri has also helped provide people with an easier accessibility to websites.
Google’s latest version of its Google Now app for android phones, with an improved voice command, is now changing the way SEO is handled. The full extent of the new improved Google control is not available for iOS phone users, who instead will have a cut-down version. This new update means marketers will have to consider Siri and Google in their search strategies.
So how will this affect SEO?
With this new development in voice command, every SEO company, Digital Marketer and online business owner should be asking three things.
- If a user no longer needs to click on a webpage to access information will I likely see a decrease in organic search traffic?
- How can I deliver the same text based information through voice search?
- What is my brand tone and how do I convey it as natural language?
Importance of natural language
Normally when a person searches on the internet, marketers usually think about the shortest queries we can enter in order to get the best Google result. However, this is not necessarily the case with voice searches. Whilst in text a person would type “Coffee shop London” on voice searches a person is likely to say: “where is the closest coffee shop?”
Google Now uses “who, what, where, why and how” questions that we often use in natural discourse. Google have long sought to remove the reliance of keyword focused queries, as search marketers have tried to over-optimize webpages by cramming keywords wherever possible.
The conversational search queries does not use keywords (typically) so websites that provide the answers to “who, what, where, why and how” are likely to outrank their competition.