Figuring out how to increase your organic traffic can be a headache if your website is struggling in organic search rankings.

As part of SilverEGG Media’s five weeks of How to Boost Website Traffic we are sharing quick top tips on how to increase traffic to your website.

This week we are looking at how you can boost organic traffic. To increase your rankings in organic search you need to do SEO work on your website.

SEO

Search Engine Optimisation (SEO) is the method of increasing visibility of your website so people can find your website from queries in search engines like Google, Bing and Yahoo. You can boost your organic traffic by optimising the pages of your website.

  • Optimise Meta Tags – Meta Titles and Descriptions need to summarise the content on each of your website’s pages so it can help search engines understand what they are.
  • Redirect Broken Links – Not Found (404) pages can be irksome for people visiting your website and for search engines. Redirect your broken links to relevant information.
  • Use Original Content – You might be tempted because it’s easy but avoid using content from other websites. Search engines love original content and you will face penalties for nicking from other sites.
  • Keyword Research – Spend some time to look at your competitors to understand what keywords they are currently ranking for as these are the keywords you want to be using. Also look for variations of that keyword and see if there are any keywords your competitors have failed to use.

Upload A Sitemap

Sitemaps are important for search engines because they use your sitemap to navigate through your website. Plugins on WordPress can generate sitemaps for you and there are other helpful generators online.

By uploading a sitemap to Search Console (Webmaster Tools) you can also learn more about the health of your website.

Be Mobile Optimised

Ever since the new update from Google in April, your website can lose rankings if it’s not mobile optimised. It’s important to keep up to date on Google updates because they can have disastrous effects for your rankings.

These are just some of the quick tips on how to boost your website traffic. It takes time to build a constant level of organic traffic and you will be extremely lucky to see instant results over night.

Businesses that have constant high levels of traffic usually invest on their own marketing and SEO team to get faster results. As a digital marketing agency we have an experienced SEO team who can give advice and optimise your website for successful organic traffic.