Your website is probably the most powerful tool you have to attract business and gain custom. A well designed and optimised site will set you apart from your competitors and put you at an advantage against them.

That’s why it’s even more important to stay on top of the latest trends of web design and development to make sure you beat the competition in 2016.

Optimise for mobile

When Google announced that it now favours mobile optimised sites making sure your site was optimised for mobile has never been more important. This is because if it isn’t, your Google ranking will suffer therefore making it harder for people to find you.

Another main reason for optimising your site is that it will minimise the bounce rate and keep users on your site when they are visiting on a mobile device.

Image is everything

Using effective images on your website is one of the most important factors of having a great website. One trend that’s set to carry over from 2015 to 2016 is images taking up the whole screen. This large image helps your brand tell a story and keep your customers engaged for longer.

Card based design

This type of web design became popular with social media sites such as Google Plus and Pinterest. Its clean and organised style will also make it a popular option for businesses in 2016.

One of the main benefits of a card based design is the ability to move around content to fit any type of mobile device.

Just keep scrolling

With more people switching from browsing on desktops to mobile devices, you either have to have your content in a long scroll or put your content on separate pages. By putting your content on separate pages you are making it harder to find unlike scrolling content were its all in one place.

With it taking just 50 milliseconds for a customer to decide whether or not they like a website it’s very important that your website looks the best it can in 2016. With the help of our team of web designers we can help you take your business into 2016.