So you’ve decided to start your own business and you are unsure what information you should include on your website. Well not to worry, this blog gives you five must have features to make sure your website is the best it can be.

Responsive Design

A responsive website design is when your website will fit on any type of screen whether it is a desktop screen, mobile screen or a tablet.

A responsive website is a vital part of your business’ website because more and more people are now browsing the web on mobile phones and tablets. If your website isn’t optimised for mobile then it will be harder for your customers to navigate and view your products and services, which could lead them going to your competitors instead.

Informative Content

Clear informative content is another important part of your website. You want it to be short enough to be engaging but you also want it to hold all the relevant information needed to tell potential customers about what services you can offer.

Not only will good content inform customers about your website it will also help boost SEO ranking and therefore making it easier for you to be found by potential customers.

Clear Cut Navigation

A website that is easy to navigate makes it easier for people to find out information they need to know about your company. If they are unable to do this then they will not use you and they will probably go somewhere different. It is understood that making your website easier to navigate can increase conversion rates by 18.5%.

The best way to do this is to put yourself into the shoes of the customer. If you can’t find the service you need on your own website due to it being hard to find then your customers certainly won’t.

Contact Information

It is vital that your contact information is clear, easy to find and clickable. Having contact information that is easy to find will help boost sales and conversion rates compared to contact information that is just an image.


Customers will always have questions. If you don’t have the answers they may not use you and could end up using a competitor. It’s therefore important to have a Frequently Asked Questions page on your website. This will allow your customers to get information they need about your brand.

If you want your website to be a success online you need to follow these tips, however you could also seek the help of a digital agency. Here at SilverEGG Media we have a full in-house team who can design your next website with all the important features.