Let’s be honest – creating anything is pointless unless you know who you’re creating it for. So just who are you creating for? Exploring the answer to this question is a direct way to increase your audience’s loyalty to your brand. So today, we’re going to concentrate on how you can do that.

If you create content or sell a product, you’re not aiming to please everyone. Why? Because it won’t reflect the true values of your business. When you know exactly who you’re writing for you can successfully connect with them. You will find that more like-minded people will come to you, because of what you can give to them.

The best way to do this is step by step, which is why we’ve broken it down into four questions for you.


Who is your reader?


You are creating something for a purpose. Whatever industry you’re in, knowing who you want to write for should be figured out before you even put pen to paper.

Ask yourself questions about who your readers are – are they business owners looking to promote themselves? Or are you targeting businesses as a whole? Or maybe they’re entrepreneurs starting their own company. Identifying your niche and knowing who it is that you’re writing for will mean that you’re not just another blog or website in a sea of others. You’ll be creating a platform that knows its readers and connects with them.

You can get even more specific by asking questions about what their age range is, their gender, what they do for a living, and their hobbies. In these answers you can go into extreme detail. It might take time but the more detailed you can be the better.


What do they want to read?


If you don’t like the content you’re creating, don’t create it. Finding out what it is your audience wants to read and building an editorial calendar around that is a really successful way to ensure that each piece of content you create is directly tailored to your target audience.

What problems does your audience have? How can you solve them? What have you learnt that you can pass onto them? Why do they come to your website? Answering these questions in detail is the perfect starting point and will mean you have a much clearer outlook.

What’s important is not to do what everyone else is doing. There are millions of websites out there, a lot of which are the same, so it’s up to you to make yours different. All you need to remember is who you’re writing for and why you’re writing for them. For each piece of content you create, think what value this will create for your reader. If you can answer the question well, keep writing.

In this question, you can also identify what problems you can solve for your audience. That will lead you to understanding who it is that needs help with these problems, which takes you one step closer to identifying your target audience.


How are you drawing in your target audience right now?


Creating content is based on trial and error. If you have a website that has been publishing content for some time, it’s likely that you’ll have grown out of some of your ideas. It’s really useful to look back through your archives and think, well this is good, but how can I make it more specific to my target audience? In this industry, things are changing all the time so it’s important to always keep up to date with what’s happening. Based on the type of business you’re in, you should be able to identify four or five main topics in terms of what you can write about – that’s the starting point for building your content and attracting your audience.


How can you improve?


Once you have a deeper understand of who it is you’re creating for, you can start planning for the future. What can you do differently? How can you improve on what others in your industry are doing? You should never be afraid in expressing your skills and knowledge. It’s wrong to aim to please everyone – providing specific content to a specific audience will have much more reach and impact. Have a meeting with your team and plan ways that you can really create for your ideal target audience.




Defining your ideal target audience may seem like a deep, concentrated process, but ultimately, it’s down to you as to how detailed you want to go on this journey. But going through this process can help build a loyal audience and create a space for your business that is strong and unique.